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Click It or Ticket

Click It or Ticket is a high visibility enforcement program designed to raise safety belt usage and save people from death and serious injury on the streets and highways.

The program will use educational radio messages recorded personally by chiefs and sheriffs, along with stepped-up enforcement, to send a strong message that safety belts save lives.

The Click It or Ticket campaign is currently used in 18 other states and the District of Columbia. In other Click It or Ticket campaigns, the occupant restraint usage rate increased by more than 10 percent, meaning that thousands of previously unbuckled drivers and passengers began using safety belts and child safety seats.

The campaign consists of strict enforcement, strong educational messages in the form of ads on most radio stations in the area, and numerous public appearances by officers on behalf of the program.

Virginia's statewide safety belt compliance rate is currently 75.6.% (2022).


Upcoming Click It or Ticket May 2024 Mobilization

As the summer begins, so does the National Click It or Ticket (CIOT) campaign. This campaign educates our communities on the importance of wearing your seat belt, no matter the distance of a trip.

NATIONAL MOBILIZATION TOOLKIT

May: Memorial Day high-visibility enforcement campaign.

  • Enforcement: May 20 - June 2, 2024
  • Paid Media: May 13 - June 2, 2024
  • Earned Media: May 6 - June 13, 2024

Get Your CIOT Yard Signs!

DRIVE SMART Virginia has hundreds of FREE CIOT yard signs available from their online store. They are located on the bottom of the page under the "law enforcement only" section: https://www.drivesmartva.org/store/

Social Media

We encourage our partners to use the following resources on their social media accounts to help spread the message of always wearing a seat belt when in a vehicle.
(Note: You neither have to Log In to nor Sign Up for Box for the files to download. Simply wait for the download to complete and the file will be in your Downloads folder.)

Copy for Social Media Posts

  • Headline: Click It or Ticket
  • Caption (Facebook or Instagram): With one simple click, you can ensure you're here for those who love you.
  • Call to Action: Learn more here (either add a hyperlink or drop in this link: Virginia Department of Motor Vehicles

Posting Directions for Facebook or Instagram

  1. Choose a JPEG or video asset to post from the attached options above.
  2. Drop in the copy provided to the post.
  3. Provide the link to the DMV website (included above) within the caption or embedded in the post.

We appreciate your dedication to saving lives on our roadways. Buckle Up and Stay Safe!



May 2023 Click It or Ticket (CIOT) Campaign

The Virginia Department of Motor Vehicles, Highway Safety Office is asking for your support for the upcoming Click It or Ticket campaign.

Please make particular note of the upcoming campaign dates:

  • Earned Media:        May 8 – June 15, 2023
  • Paid Media:            May 15 – June 4, 2023
  • Enforcement:          May 22 – June 4, 2023

To support the campaign media efforts, the below resources are available for use:

All highway safety partners are encouraged to help educate our community on the importance of seat belt use.  All law enforcement agencies that are highway safety grant sub-recipients for FY2023 are required to participate. 

SEAT BELT SURVEYS & ENFORCEMENT DATA FORMS:

Please enter pre- and post-surveys, as well as enforcement activity data, into TREDS. In TREDS, the campaign is listed as Click It or Ticket 2023 May Mobilization.

  • PRE-Mobilization Seat Belt Survey (Word doc)
    CONDUCT: May 8-22, 2023
    DUE via TREDS: June 15, 2023
    * Please try to maintain the same location, day of week, and time of day for each check. *
  • POST-Mobilization Seat Belt Survey (Word doc)
    CONDUCT: June 5-15, 2023
    DUE via TREDS: June 15, 2023
    * Please try to maintain the same location, day of week, and time of day for each check. *

If you have any questions, please contact John Messina at john.messina@dmv.virginia.gov


2022 May Click It or Ticket (CIOT) Campaign Resources

The following are resources that can be used to educate our communities on the importance of wearing seat belts. Some short posting directions are also included below to share if needed.

VIDEOS:

GRAPHICS:

COPY FOR SOCIAL MEDIA:

  • Headline: Click It or Ticket

  • Post Text (For Facebook and Instagram) : With one simple click you can make sure. You're here for the people who love you.

  • CTA: Learn More (Either hyperlink or drop in link: https://tzdva.org/seatbelts-and-airbags/ )

  • Posting Directions for Facebook or Instagram:

    • Choose jpeg or video asset for social media post from attached options.
    • Drop in copy provided to social media post.
    • Provide link shown within post or embed link 

Thank you! Buckle Up and Drive Safe!

 

 

 

State Safety Belt Usage Rate (2022):

75.6%

2021 Rate: 81.7%

Send us your Click It or Ticket photos!

Email us your photos and we'll put them online and maybe in the SS&S Calendar or Newsletter! Here's how to do it:

  1. Compose an email message to vachiefs@email.smugmug.com with the subject "vacp-sss" (DON'T include the quotes, and DON'T include any other characters).
  2. In the body, write a short, one-line description, such as "Harrisonburg CIOT" or "Warren Co. CPS class" or "Salem PD Checkpoint".
  3. Attach your full-size photos — DON'T size them down for email.
  4. Click SEND.

That's it!!

Click It or Ticket Photos