Child Passenger Safety
Child Passenger Safety Week
September 19-25, 2021 (Child Passenger Safety Week)
September 25, 2021 (National Seat Check Saturday)
National data indicates that car crashes are a leading cause of death for children. On average, two children under 13 were killed and an estimated 374 were injured every day in 2019 while riding in cars, SUVs, pickups, and vans.
- Nationally, 608 child passenger vehicle occupants died in traffic crashes in 2019.
- 38% of children who died in 2019 while riding in passenger vehicles were unrestrained, compared to 33% in 2018.
NHTSA and the Ad Council launched a new series of public service ads (PSAs) that urge parents and caregivers to protect their child's future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight.
The campaign materials include English and Spanish radio, print, outdoor, and web banner ads. Use these free safety materials to generate awareness about child car safety in your community throughout the year.
Activities
Please report any seat check events, especially those scheduled for Saturday, September 25, 2021 (National Seat Check Saturday).
Resources
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